Labs

Ad films nobody skips

Most company videos look copied from one another: a drone shot over the plant, smiling staff, string music. We make short films people finish watching, because they have a punchline. No crew, no shooting day, no location. Everything happens here: idea, picture, sound, edit and the versions for every channel.

Why this works differently from a shoot

Days instead of weeks

No shooting date, no location, no weather, no scheduling chain of camera, sound and cast. We write, generate, edit. What preparation costs on a classic shoot is here the actual work: the idea.

The punchline is the point

A spot without a punchline is an expensive slideshow. We build films around one sentence people repeat. That is the difference between a video someone shares and one that gets swiped away after three seconds.

Three formats, not one

Landscape for your website and YouTube, square for LinkedIn and Facebook, vertical for Reels, Shorts and TikTok. Subtitles are burned in, because most people watch without sound. You get everything finished, not one file to crop yourself.

No licensing traps

No stock music with usage limits, no cast contracts with expiry dates, no faces that turn up elsewhere in two years. What we hand over is yours, for as long and wherever you want.

The characters stay

A single spot evaporates. We create characters that come back, so individual videos turn into a series people wait for. Our own sitcom Gary & Linda is exactly that prototype.

We host it too

A film is only finished when it runs: compressed, with a poster frame, loading fast, embedded on your site. Since we build websites anyway, delivery does not end with a file in your downloads folder.

The trade fair special: stand out like Gary & Linda

For exhibitors who want to be remembered among a hundred booths: your own mini sitcom with a character duo that fits your brand. The decisive detail: our episodes work without sound - and exhibition halls are loud. The booth screen runs them on a loop and the punchline still lands.

From the first sentence to the finished spot

1

The sentence first

We look for the one statement that should stick, then build backwards from it. Only once the punchline works do we talk about pictures. The other way round you get a pretty film with no effect.

2

A script down to the second

Fifteen seconds are planned second by second: when the line lands, where the pause sits, when the cut comes. You read the script before a single frame is generated.

3

Generate picture and sound

We generate takes until faces, timing and speech are right. That usually means several attempts, which is why the selection process is part of the quote and not a surprise on the invoice.

4

Edit, subtitles, end card

Subtitles placed exactly on the audio, your end card, your colours, your claim. Then the three formats and the compressed web version.

Die Wolpertingerkatze mit Neonbart aus dem Film Der Wunschfresser0:33
Kurzfilm

How to judge what we can build

A wolpertinger cat eats wishes, a pigeon man weeps butterflies, a ski resort crashes through a cellar ceiling. No shooting day, no crew, no location - and still a handwriting of its own.

More films in the CAZ cinema

Exhibitor special: your own booth series

Among a hundred booths, the one telling a story is the one people remember. For trade fairs and events we produce short sitcom episodes with your own character duo - like our series Gary & Linda, but for your brand. The episodes work without sound and loop at the booth, they carry your social campaign beforehand, and a QR code leads to the full series. The proof runs on our own site: five films, all made for ourselves.

Erzähl uns in einem Satz, was du brauchst

Kein langes Formular. Beschreib kurz dein Vorhaben - alles Weitere klären wir danach gemeinsam.

Unverbindlich. Dateien und Details kannst du danach nachreichen.

Frequently asked questions about ad films

What should stick?

Tell us the one sentence your audience should remember. We build the rest around it - and if we think the idea does not carry, we will say so.

Short Ad Films & Spots from AI Production | CAZ Labs